Pantone's 2018 Color of the Year

Each September, Pantone announces the Spring Color Palette for the upcoming year. I love to see what colors are on the horizon and think about how they will be manifested in the craft industry. 

I also love to predict what Pantone will choose as the Color of the Year. My personal favorite is Meadowlark, but I was fairly confident Pantone would select Ultra Violet or Emperador. I've been anxiously awaiting the announcement, usually made the first week of December. Finally, after refreshing their page at least a hundred times a day for the past week, the Color of the Year for 2018 was revealed: Ultra Violet!

There is a full explanation of the color on their page, but this portion struck me:

".....Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets..... The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world."  

I'm very happy with Ultra Violet (frankly, anything besides the ridiculous twin Colors of the Year in 2016 would be fine). Purples don't usually play a big role in crafting, so I'll be anxious to see if Ultra Violet is evident at the Creativation trade show. I might have to do something fun like I did with Marsala.

What are your thoughts about Ultra Violet?